TikTok users who would normally leap at the chance to identify an alleged criminal are standing down during the manhunt for the killer of UnitedHealthcare CEO Brian Thompson.
A high-profile violent crime typically sets social media abuzz with tips and theories from amateur internet sleuths, hunting for the alleged perpetrator.
But after UnitedHealthcare CEO Brian Thompson was gunned down in New York City last week without a primary suspect being identified, a rare occurrence happened in the thriving true-crime world: silence online from highly followed armchair detectives.
“I have yet to see a single video that’s pounding the drum of ‘we have to find him,’ and that is unique,” said Michael McWhorter, better known as TizzyEnt on TikTok, where he posts true crime and viral news content for his 6.7 million followers. “And in other situations of some kind of blatant violence, I would absolutely be seeing that.”
A masked gunman, who is still on the lam, fatally shot the 50-year-old executive in front of a busy New York City hotel Wednesday, police said. A senior New York City law enforcement official briefed on the investigation said Thursday that shell casings found at the scene had the words “deny,” “defend” and “depose” written on them but police clarified Friday that it was “delay” and not “defend.”
Thompson’s targeted killing has sparked online praise from people angry over the state of U.S. health care. Tens of thousands of people have expressed support on social media for the killing or sympathized with it. Some even appeared to celebrate it.
“The surge of social media posts praising and glorifying the killing of UnitedHealth CEO Brian Thompson is deeply concerning,” Alex Goldenberg, a senior adviser at The Network Contagion Research Institute at Rutgers University previously told NBC News. (Thompson was CEO of UnitedHealthcare, not of UnitedHealth Group, its parent company.)
In a statement, Thompson’s family said he was “an incredibly loving father” to two sons and “will be greatly missed.”
“We are shattered to hear about the senseless killing of our beloved Brian,” the statement said. “Brian was an incredibly loving, generous, talented man who truly lived life to the fullest and touched so many lives.”
Still, some of the most popular internet sleuths have sat out the investigation.
“We’re pretty apathetic towards that,” Savannah Sparks, who has 1.3 million followers on her TikTok account — where she tracks down and reveals the identities of people who do racist or seemingly criminal acts in viral videos — said about helping to identify the shooter. She added that, rather than sleuthing, her community has “concepts of thoughts and prayers. It’s, you know, claim denied on my prayers there,” referring to rote and unserious condolences.
Although Sparks, 34, has been tapped by law enforcement in the past to help train officers on how to find suspects online, according to emails seen by NBC News, she said this time she isn’t interested in helping police.
Sparks, who also works in health care as a lactation consultant and holds a doctorate of pharmacy, didn’t mince words when asked if her community was working to find the suspect in Thompson’s murder.
“Absolutely the f— not,” she said.
Another popular TikTok sleuth, thatdaneshguy, who has 2 million followers on the platform, made a video that was critical of the health care industry, saying that he wouldn’t try to identify the killer. “I don’t have to encourage violence. I don’t have to condone violence by any means. But I also don’t have to help,” he said.
